{"id":914,"date":"2019-10-31T17:22:57","date_gmt":"2019-10-31T16:22:57","guid":{"rendered":"https:\/\/www.olioaroldo.com\/?page_id=914"},"modified":"2026-10-13T13:03:50","modified_gmt":"2026-10-13T11:03:50","slug":"origins","status":"publish","type":"page","link":"https:\/\/olioaroldo.com\/en\/origins\/","title":{"rendered":"Origins"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull aro-section aro-pagehero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group aro-wrap aro-g12 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"aro-eyebrow aro-c-1-13 wp-block-paragraph\">Origins<\/p>\n\n\n\n<h1 class=\"wp-block-heading aro-c-1-10\">A passion that comes from afar.<\/h1>\n\n\n\n<p class=\"aro-lede wp-block-paragraph\">Five generations, the same Maremma. From the first farm bought in Campagnatico to the fresh start after the frost of 1985.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull aro-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group aro-wrap aro-g12 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full aro-clip aro-c-1-7\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica.jpg\" alt=\"Historic photograph of the family in an olive grove\" class=\"wp-image-19697\" title=\"\" srcset=\"https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica.jpg 1920w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica-300x169.jpg 300w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica-1024x576.jpg 1024w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica-768x432.jpg 768w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica-1536x864.jpg 1536w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-famiglia-storica-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group aro-chapter aro-c-8-13 aro-mt-5 aro-prose is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Late nineteenth century<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Great-great-grandfather Ciriaco Guerrini, who lives in Florence, chooses Maremma and buys land with farmhouses around Campagnatico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cereals and olives are grown, part of the land raises livestock, and the farms are run by sharecroppers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull aro-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group aro-wrap aro-g12 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group aro-chapter aro-c-2-8 aro-prose is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The mill in the village<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Great-grandfather Aroldo expands the land, plants more olive trees and opens the mill in the village. Grandfather Alberto then helps the farm grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trade was not global, and making a product known from a small town in the wild Maremma was hard.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group aro-chapter aro-c-7-13 aro-mt-4 aro-prose is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"aro-bignum wp-block-paragraph\">\u221223 \u00b0C<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The frost of 1985<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The great frost of 1985 drops the temperature to \u221223 \u00b0C and 90% of the trees die.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is time to start again: Giovanni, our father, decides that the hills will turn silver olive again.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull aro-feature is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full aro-feature__photo aro-clip\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1467\" src=\"https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare.jpg\" alt=\"A centuries-old olive tree in the Casa Olivo grove, backlit at sunset\" class=\"wp-image-19850\" title=\"\" srcset=\"https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare.jpg 2200w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare-300x200.jpg 300w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare-1024x683.jpg 1024w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare-768x512.jpg 768w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare-1536x1024.jpg 1536w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare-2048x1366.jpg 2048w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-ulivo-secolare-600x400.jpg 600w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group aro-feature__card is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The olive tree takes time.<\/h2>\n\n\n\n<p class=\"aro-lede wp-block-paragraph\">It is a plant that accompanies generations and outlives them in memory. It needs care and attention, and time: at least ten or fifteen years before it bears fruit, twenty to reach maturity.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull aro-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group aro-wrap aro-g12 is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading aro-c-1-5\">Today<\/h2>\n\n\n\n<div class=\"wp-block-group aro-c-5-12 aro-prose is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"aro-lede wp-block-paragraph\">20,000 trees, with a farmhouse that hosts the farm stay.<\/p>\n\n\n\n<p class=\"aro-lede wp-block-paragraph\">Giovanni, our father, and we, Francesco and Gianluca, carry on this unique product of our land with passion.<\/p>\n\n\n\n<div class=\"wp-block-buttons aro-hero__links is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/olioaroldo.com\/en\/step-by-step\/\">Follow the season, step by step<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline aro-link-quiet is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/shop\/\">Discover the oil<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full aro-clip aro-c-1-13 aro-r2 aro-casa-wide\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1467\" src=\"https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero.jpg\" alt=\"The tractor on the path between the rows of the olive grove\" class=\"wp-image-19852\" title=\"\" srcset=\"https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero.jpg 2200w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero-300x200.jpg 300w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero-1024x683.jpg 1024w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero-768x512.jpg 768w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero-1536x1024.jpg 1536w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero-2048x1366.jpg 2048w, https:\/\/olioaroldo.com\/wp-content\/uploads\/2026\/10\/aroldo-trattore-sentiero-600x400.jpg 600w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The organic oil comes from the collection and cold production of the olives harvested within 24 hous from the 20,000 olive trees of the farm.<\/p>\n","protected":false},"author":1,"featured_media":176,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"page-blocks","meta":{"footnotes":""},"class_list":["post-914","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/pages\/914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/comments?post=914"}],"version-history":[{"count":2,"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/pages\/914\/revisions"}],"predecessor-version":[{"id":19746,"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/pages\/914\/revisions\/19746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/olioaroldo.com\/en\/wp-json\/wp\/v2\/media?parent=914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}